Apple may launch an even more expensive iPhone model: the Ultra!

Tim Cook revealed that consumers are willing to pay even more to have the best possible iPhone, and a more sophisticated model like the Ultra may be on the way.

"I think people are willing to really stretch out to get the best they can afford in this category," Cook said in the call, noting that the iPhone has become an important piece in people's lives.

Moving forward, this new equipment should only be released in 2024, when the new iPhone edition is released.